Blueprints4salons the wholesalers and distributors of Innoluxe, KeraStraight, Neal & Wolf, Silky, Kent Salon brushes, Procare and Directions Professional hair products wholesale


DEA (Diethanolamide)

  • is a foam stabilizer, this means it reduces bubble size and makes foam stable, more creamy and aesthetically pleasing to consumers. This is used in many shampoos as a foaming agent, but is also a known skin irritant. It is only a potential risk however Neal & Wolf have decided to formulate away from them "just in case"

TEA (Triethanolamine)

  • This is a emulsifier (to thinken the product) and adjust PH levels, but is also a know skin irritant and has been linked to some cancers. It is only a potential risk however Neal & Wolf have decided to formulate away from them "just in case"

SLS (Sodium Lauryl Sulfate)

  • a very powerful detergent that cuts grease and makes our soap and shampoo foamy, giving soaps their soapiness.SLES, SLS and ALS are all very inexpensive and they are the reason that our soaps and shampoos have lather, which is caused by a foaming agent

  • The concern about sulfates is that they have been linked as a major skin irritant associated with potential hair loss. There is also concern that sulfates are a possible carcinogen.

  • People claim that sulfate shampoo can be harsh on the hair and it can strip your hairs natural essential oils and the colour from colour treated hair.

  • Dr Baxt recommends switching to a sulfate-free formula if you have allergies, eczema or find your current shampoo irritating to the scalp.


  • are a class of chemicals widely used as preservatives by cosmetic and pharmaceutical industries. Parabens are effective preservatives in many types of formulas. These, compounds, and their salts, are used primarily for their bactericidal and fungicidal properties.

  • Known to disrupt hormone levels and have been linked to breast cancer & birth defects.

  • Parabens can, however, cause skin irritation and contact dermatitis and rosaceain individuals with paraben allergies, a small percentage of the general population.